Be Platinum: Why Metal Matters

For most, buying a significant piece of diamond jewelry is one of the biggest purchases of your life. That’s why it’s crucial to leave nothing to chance when it comes to protecting your investment— especially if it’s a sparkly symbol of true love, a.k.a. an engagement ring. To keep the diamonds in your jewelry securely set for generations to come, choose jewelry made from platinum. The precious metal makes the most sense for a long list of reasons.

Be Platinum: Why Metal Matters - Platinum Engagement Rings -

(l to r): Coast Diamond Platinum Engagement Ring, Peter Norman Jewelers Platinum and Diamond Eternity Band, Tacori RoyalT Collection Platinum Engagement Ring

First, platinum holds on to diamonds securely. They’re simply less likely to budge when they’re set in platinum. Just take a look at finely made vintage jewelry and you’ll know it’s true. Thanks to technological advances that made it easier for jewelers to work in platinum, it became the metal of the choice for fine jewelry design starting in the late 19th century.

Be Platinum: Why Metal Matters - Antique Edwardian Three Stone Diamond Ring in

The most outstanding examples of Edwardian and Art Deco design are almost universally made with the precious metal, like this 1910 Edwardian-Era three stone diamond and platinum ring from Beladora.

There are plenty of century-old platinum jewelry designs that look nearly the same as the day they were created— and with their original stones intact— because of the metal’s unmatched durability and strength. And platinum’s resistance to corrosion only bolsters its status as an almost-indestructible material. That factor is extra-important for jewelry that’s worn daily, like engagement rings and wedding bands. The rings— and the diamonds in them— will better withstand life’s constant bumps and bruises when they’re made from platinum. Just think: If the Hope Diamond, the world’s most valuable jewel, has been entrusted to a platinum setting, it’s definitely a smart choice for the engagement ring you’ll buy.

Be Platinum: Why Metal Matters - Erika Winters Fine Jewelry Margot Side -

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Photo credit: Blue Nile


Second, platinum does more than protect the diamonds and gemstones that are set in it. Platinum’s natural white color enhances the brilliance of stones and won’t cast colors into a diamond. It’s the ideal frame to show to off your chosen diamond’s unique character and truest sparkle. Plus, platinum’s white color won’t fade. You can count on it remaining unchanged from your first anniversary to your 50th.

Considering that the diamond jewelry that you buy today can become an heirloom that will be treasured long into the future, there’s only one choice: platinum. It’s the best way to hold onto your diamond forever and make the stone you’ve chosen really shine. And there’s no better symbol for everlasting love than a diamond ring set in platinum. Both represent longevity, commitment, affection and strength–traits that are at the foundation of every marriage.

Be Platinum: Why Metal Matters - Tacori Platinum Engagement Ring -

Want to learn more about the lasting qualities of platinum? Check out our Metal Matters infographic!



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