Who We Are

We believe life’s most special moments should be celebrated with the world’s most precious metal. Platinum Guild International (PGI) was established in 1975 to educate jewelers, jewelry buyers and lovers alike on the many benefits of platinum. Our global organization spans China, Japan, USA and India to help create awareness and everlasting love for platinum fine jewelry.

Our Mission

As the leading resource for platinum information worldwide, our mission is to develop demand for and build an enduring commitment to platinum in jewelry. We cover the culture of jewelry by educating our audience with insider buying tips, maintenance and care solutions and industry news of the world’s rarest and most precious metal.


Quote beginAs the global authority on platinum, our role at PGI is to educate consumers on the world’s most precious metal and provide them with the resources to confidently purchase platinum jewelry for all of life's occasions.Quote end

- Jenny Luker, President, Platinum Guild International USA


Corporate Responsibility

Platinum is being used across industries to promote a greener planet and better health for people across the world. The precious metal is found in next-generation automobiles, specifically fuel cell electric vehicles and battery electric vehicles. Platinum also plays a role in the medical industry, where it’s used to produce cancer treatments and medical devices.

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Why Platinum Reigns Supreme

Why Platinum

Explore the unique attributes that set platinum apart from other precious metals.

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All About Platinum

Discover what makes platinum the superior choice for engagement rings and wedding bands.

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Metal Matters

Understand the advantages of platinum over white gold, from color to strength to longevity.

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