Why Platinum

There’s a treasured memory behind every piece of platinum jewelry. We believe life’s most precious moments should be celebrated with jewelry you can cherish for years to come. We’re here to share why platinum is the perfect symbol of commitment, everlasting love and unwavering strength.


Jewelry Experts & Designers Share Why They Love Platinum

Quote BeginMy collection ‘Built for Love’ explores the concept of permanence in both marriage and iconic landmarks; the preservation and protection of our commitments. Being true to this foundation means platinum. I needed a noble metal that would stand the test of time, age gracefully and complement the beauty and strength of the architecture I was inspired by.Quote end

- Julie Lamb

Nadine headshot

Quote BeginI chose platinum for my own engagement ring and wedding band because I wanted the whitest and purest metal and I love the weight of platinum. It feels like luxury!Quote end

- Nadine Tacorian,
COO and Design Director of Tacori

Quote BeginAs a designer, my creativity will always be supported by platinum because of its malleability and durability. Platinum is the purest form of precious metal and is my first choice for delicate settings.Quote end

- Angie Marei

Karen Karch

Quote BeginPlatinum is a quiet luxury, not flashy or obvious. The weight of it makes it feel substantial, but it's preciousness can be your own little secret. Its color, the most neutral of the precious metals, makes it perfect to set off both diamonds and color gemstones.Quote end

- Karen Karch

Why Platinum Reigns Supreme

Who We Are

Learn how Platinum Guild International is building an enduring commitment to platinum in jewelry.

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All About Platinum

Discover what makes platinum the superior choice for engagement rings and wedding bands.

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Metal Matters

Understand the advantages of platinum over white gold, from color to strength to longevity.

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