Why Platinum

There’s a treasured memory behind every piece of platinum jewelry. We believe life’s most precious moments should be celebrated with jewelry you can cherish for years to come. We’re here to share why platinum is the perfect symbol of commitment, everlasting love and unwavering strength.


Jewelry Experts & Designers Share Why They Love Platinum

Nadine headshot

Quote BeginI chose platinum for my own engagement ring and wedding band because I wanted the whitest and purest metal and I love the weight of platinum. It feels like luxury!Quote end

- Nadine Tacorian,
COO and Design Director of Tacori

Quote BeginI love platinum. Platinum is a joy to manipulate, form, carve, and join. Its plasticity and weight are simply pleasure in my fingers. The energetic grey color of platinum makes it truly a cosmic metal.Quote end

- Anthony Lent,

Quote BeginCombining platinum with white diamonds allows me to create light, the diamonds reflecting off the rich metal, bouncing the light every which way.Quote end

- Cathy Waterman,

Why Platinum Reigns Supreme

Who We Are

Learn how Platinum Guild International is building an enduring commitment to platinum in jewelry.

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All About Platinum

Discover what makes platinum the superior choice for engagement rings and wedding bands.

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Metal Matters

Understand the advantages of platinum over white gold, from color to strength to longevity.

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