All About Platinum
EVERLASTING BEAUTY
When purchasing jewelry for yourself or a loved one, you want to choose the best--something that symbolizes your individual strength or the strength of a relationship that will endure.
Platinum is a great choice for engagement rings and wedding bands because it’s naturally white so it won’t fade or change color over time.
PLATINUM IS DURABLE
Platinum is so durable that it can stay in your family forever, being passed down from one generation to the next.
Platinum is 60% heavier than than 14kt gold. You can feel the difference between platinum and other white metals.
WHITE GOLD HAS ITS SETBACKS
Platinum’s purity makes it a hypoallergenic metal.
White gold is known to contain other metals which may trigger an allergic reaction.
White gold will fade to yellow over time and requires re-plating to maintain color.
White gold loses little pieces of metal with every scratch, requiring many rings to be reinforced or reshanked to replace metal that has worn away.
PLATINUM IS RARE
Platinum
Platinum is 30 times more rare than gold. If all the platinum ever mined were melted and poured into an Olympic-sized pool, the platinum would barely reach your ankles. Gold, however, would fill three pools.
Gold
