Why Platinum
There’s a treasured memory behind every piece of platinum jewelry. We believe life’s most precious moments should be celebrated with jewelry you can cherish for years to come. We’re here to share why platinum is the perfect symbol of commitment, everlasting love and unwavering strength.
Jewelry Experts & Designers Share Why They Love Platinum
I chose platinum for my own engagement ring and wedding band because I wanted the whitest and purest metal and I love the weight of platinum. It feels like luxury!
- Nadine Tacorian,
COO and Design Director of Tacori
Platinum is a very pleasant, sensual metal. It’s like a panther — a strong, sensuous, moving creature.
- Naomi Sarna,
Jewelry Artist
Combining platinum with white diamonds allows me to create light, the diamonds reflecting off the rich metal, bouncing the light every which way.
- Cathy Waterman,
Designer
A Celebration of Strength
Platinum holds diamonds and other gemstones more securely than other precious metals.
Better with Age
Over time, platinum takes on a satiny sheen known as patina. It’s platinum’s natural mark of authenticity and enduring value.
Styles to Treasure
Platinum’s durability allows jewelry to stand the test of time. Platinum pieces are perfect heirlooms to pass to future generations.
For Always
Choose platinum and be assured your jewelry will remain beautiful and brilliant for years to come.
For Now
Say “yes” to platinum, the superior choice for wedding and fashion jewelry.
Something Truly Special
Platinum is the world’s most precious metal – 30 times more rare than gold.
The Perfect Canvas
Platinum’s naturally white color accentuates the beauty of diamonds and other colored gemstones.
Epitome of Luxury
As platinum is heavier than gold, it feels more significant when worn.
For All Skin Types
Platinum is naturally hypoallergenic and perfect for those with sensitive skin.
Why Platinum Reigns Supreme
Who We Are
Learn how Platinum Guild International is building an enduring commitment to platinum in jewelry.
Learn More
All About Platinum
Discover what makes platinum the superior choice for engagement rings and wedding bands.
Learn More
Metal Matters
Understand the advantages of platinum over white gold, from color to strength to longevity.
Learn More