Why Platinum | Platinum Jewelry

Why Platinum

There’s a treasured memory behind every piece of platinum jewelry. We believe life’s most precious moments should be celebrated with jewelry you can cherish for years to come. We’re here to share why platinum is the perfect symbol of commitment, everlasting love and unwavering strength.

JEWELRY EXPERTS & DESIGNERS SHARE WHY THEY LOVE PLATINUM

“As a designer, my creativity will always be supported by platinum because of its malleability and durability. Platinum is the purest form of precious metal and is my first choice for delicate settings.” Angie Marei, Designer

JEWELRY EXPERTS & DESIGNERS SHARE WHY THEY LOVE PLATINUM

“I love using platinum because it's the finest metal for a forever piece of jewelry.” Marisa Perry, Designer

JEWELRY EXPERTS & DESIGNERS SHARE WHY THEY LOVE PLATINUM

“I chose platinum for my own engagement ring and wedding band because I wanted the whitest and purest metal and I love the weight of platinum. It feels like luxury!” Nadine Tacorian

JEWELRY EXPERTS & DESIGNERS SHARE WHY THEY LOVE PLATINUM

“Platinum is a quiet luxury, not flashy or obvious. The weight of it makes it feel substantial, but it's preciousness can be your own little secret. Its color, the most neutral of the precious metals, makes it perfect to set off both diamonds and color gemstones.” Karen Karch

For Now & For Always

Something Truly Special

Platinum is the world’s most precious metal – 30 times more rare than gold.

The Perfect Canvas

Platinum’s naturally white color accentuates the beauty of diamonds and other colored gemstones.

Epitome of Luxury

As platinum is heavier than gold, it feels more significant when worn.

For All Skin Types

Platinum is naturally hypoallergenic and perfect for those with sensitive skin.

A Celebration of Strength

Platinum holds diamonds and other gemstones more securely than other precious metals.

Styles to Treasure

Platinum’s durability allows jewelry to stand the test of time. Platinum pieces are perfect heirlooms to pass to future generations.

Better with Age

Over time, platinum takes on a 
satiny sheen known as patina. It’s platinum’s natural mark of authenticity and enduring.

Why Platinum Reigns Supreme

Who We Are

Learn how Platinum Guild International is building an enduring commitment to platinum in jewelry.

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All About Platinum

Discover what makes platinum the superior choice for engagement rings and wedding bands.

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Metal Matters

Understand the advantages of platinum over white gold, from color to strength to longevity.

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