All About Platinum

EVERLASTING BEAUTY

When purchasing a piece of jewelry for yourself or a loved one, you want to choose the best piece - it’s something that symbolizes a relationship that will endure.

Platinum is a great choice for engagement rings and wedding bands because it’s naturally white so it won’t fade or change color over time.

Man slipping ring on a woman's finger

PLATINUM IS DURABLE

Family Tree

Platinum is so durable that it can stay in your family forever, being passed down from one generation to the next.

Platinum prongs offer better protection for precious stones and diamonds.

Ring dimensions

Platinum prongs offer better protection for precious stones and diamonds.

Platinum is 60% heavier than gold

Platinum is 60% heavier than than 14kt gold. You can feel the difference between platinum and other white metals.

WHITE GOLD HAS ITS SETBACKS

Platinum’s purity makes it a hypoallergenic metal.
White gold is known to contain other metals which may trigger an allergic reaction.

Ring in a box Ring in a box

White gold will fade to yellow over time and requires re-plating to maintain color.

White gold loses little pieces of metal with every scratch, requiring many rings to be reinforced or reshanked to replace metal that has worn away.

PLATINUM IS RARE

Swimming pool with Platinum Swimming pool with Platinum

Platinum

Platinum is 30 times more rare than gold. If all the platinum ever mined were melted and poured into an Olympic-sized pool, the platinum would barely reach your ankles. Gold, however, would fill three pools.

3 Swimming pools with Gold

Gold